About ToYm Partner Marketing Empowering Growth Through Partnership, Innovation, and Collaboration
ToYm Partner Alliance unites forward-thinking organizations, entrepreneurs, and brands under one shared vision — to grow stronger together through meaningful collaboration, innovation, and collective success.
Our Objectives
Promote cross-industry collaboration and business matchmaking.
Promote cross-industry collaboration and business matchmaking.
Promote cross-industry collaboration and business matchmaking.
Promote cross-industry collaboration and business matchmaking.
Message from the Founder
Datuk Wira Jment Lim is a cultural visionary, producer, and purpose-driven leader whose career has been dedicated to uplifting lives through media. As the founder of SunStrong Entertainment and Thousands of Years Media (ToYm), he has spearheaded more than 20 high-impact concerts and produced multiple award-winning dramas that have earned 17 international accolades. His belief in storytelling as a force for change is at the heart of every project he leads.
His journey into the world of drama and film was not just professional — it was deeply personal. A life-changing moment watching a documentary on abortion, particularly a scene depicting the quiet dignity of an unborn life, stirred something profound within him. That experience compelled Datuk Wira Jment Lim to use media as a platform for awareness, leading to the launch of the “Choice; Life” World Chinese Microfilm Competition. This initiative, designed to spark compassion and meaningful dialogue around social issues, became a breakthrough in merging activism with creativity.
With over a decade of experience in the entertainment industry, Datuk Wira Jment Lim later established Thousands of Years Media to expand that mission. Today, the company spans micro dramas, short-form dramas, radio sponsorships, and socially conscious campaigns. His vision is to build a global micro-drama platform — a “Netflix™ for micro dramas” — starting in Malaysia and made for the world. In his own words:
“Even Andy Lau is still taking classes. A good performer must be humble and always learning.”
He sees technology not just as a tool but as a multiplier for impact, championing AI-powered platforms that empower creators, educators, and marketers to deliver smarter, more personal experiences. From developing a micro-drama hub to smart ticketing systems, his vision seamlessly blends artistic depth with technological innovation.
A proud native of Penang, Malaysia, Datuk Wira Jment Lim returned to his roots to grow his ventures locally. He believes Malaysia’s diverse and multilingual talent pool is fertile ground for building a globally connected, culturally rich creative ecosystem. His leadership continues to shape not just a media company, but a movement grounded in integrity, humility, and hope for a better world.